Privacy Policy

Last updated: October 6, 2026

This Privacy Policy explains how Hubei Hanglifang Network Technology Co., Ltd., doing business as Livalwell (“Livalwell,” “we,” “us,” or “our”), collects, uses, discloses, retains, and protects personal information when you visit https://livalwell.com, place an order, create an account, contact us, or otherwise use our services.

Hubei Hanglifang Network Technology Co., Ltd. is the data controller responsible for the personal information described in this Privacy Policy, except where another party acts as an independent controller under applicable law.

1. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

  • Contact information: name, shipping address, billing address, email address, and telephone number.
  • Order and transaction information: order history, products purchased, payment status, returns, refunds, exchanges, and invoice information.
  • Payment information: payment information is collected and processed by Shopify and the payment providers available at checkout. We do not store complete payment card numbers on our own systems.
  • Account information: login credentials and account profile information if you create an account.
  • Communications: emails, messages, customer service requests, reviews, and other information you provide to us.
  • Device and browsing information: IP address, browser type, device type, operating system, cookie identifiers, approximate location, referral source, pages viewed, and website interaction data.

Please do not send complete payment card numbers, security codes, PINs, or banking passwords to us by email.

2. Sources of Personal Information

We may collect personal information:

  • Directly from you when you place an order, create an account, subscribe to communications, request a return, or contact us.
  • Automatically through cookies and similar technologies when you use our website.
  • From Shopify, payment providers, shipping carriers, fulfillment partners, analytics providers, advertising partners, security providers, and customer support services.
  • From advertising or business partners where permitted by applicable law.

3. How We Use Personal Information

We may use personal information to:

  • Process payments and fulfill orders.
  • Arrange shipping, delivery, returns, exchanges, and refunds.
  • Manage customer accounts and provide customer support.
  • Respond to inquiries and communications.
  • Detect and prevent fraud, misuse, and security incidents.
  • Comply with applicable legal, tax, accounting, and regulatory obligations.
  • Improve our products, website, services, and customer experience.
  • Measure website and advertising performance.
  • Send marketing communications where permitted by law.

4. Legal Bases for Processing

Where the laws of the European Economic Area or United Kingdom apply, we process personal information on one or more of the following legal bases:

  • Performance of a contract, including processing and fulfilling your order.
  • Compliance with legal obligations.
  • Our legitimate business interests, provided those interests are not overridden by your rights.
  • Your consent, where consent is required by law.

Where processing is based on consent, you may withdraw that consent at any time without affecting processing that occurred before withdrawal.

5. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website and, where permitted, understand website usage and measure advertising performance.

  • Necessary cookies: required for shopping cart functions, checkout, security, account sessions, fraud prevention, and other essential website functions.
  • Analytics cookies: help us understand how visitors interact with our website.
  • Advertising and marketing cookies: may be used to measure advertising performance and provide more relevant advertising.

Where applicable law requires consent, non-essential analytics and advertising cookies will be used only after the required consent has been obtained.

You may manage your cookie and privacy preferences through the consent controls provided on our website and through the Your Privacy Choices option in the website footer. You may also control cookies through your browser settings. Blocking necessary cookies may affect website functionality.

6. How We Disclose Personal Information

We may disclose personal information to service providers and business partners that help us operate our business, including:

  • Shopify, which provides our e-commerce platform, checkout, hosting, and related services.
  • Payment providers available through our checkout.
  • Shipping carriers and fulfillment partners that deliver orders and provide tracking.
  • Analytics providers that help us understand website usage.
  • Advertising partners used to deliver or measure advertising, subject to applicable consent requirements.
  • Hosting, security, IT, and customer support providers.
  • Professional advisers, regulators, courts, and public authorities where disclosure is required or permitted by law.

We may also disclose information in connection with a merger, acquisition, restructuring, financing, or sale of all or part of our business where permitted by law.

7. Sale, Sharing, and Targeted Advertising

Under certain U.S. state privacy laws, disclosure of personal information to advertising or analytics partners may be considered a “sale,” “sharing,” or use for targeted advertising even where no money is exchanged.

Where applicable, you may request to opt out of these activities through the privacy preference controls available on our website or by contacting us at service@livalwell.com.

8. Your Privacy Rights

Depending on your location and applicable law, you may have rights including:

  • The right to request access to personal information we hold about you.
  • The right to request correction of inaccurate personal information.
  • The right to request deletion of personal information.
  • The right to object to or restrict certain processing.
  • The right to withdraw consent where processing is based on consent.
  • The right to receive certain information in a portable format.
  • The right to opt out of certain sales, sharing, or targeted advertising.
  • The right not to receive discriminatory treatment for exercising applicable privacy rights.

To exercise a privacy right, email service@livalwell.com with the subject line “Privacy Request.” We may request reasonable information to verify your identity before processing your request.

Where required by applicable law and technically supported, we will also recognize qualifying Global Privacy Control (GPC) signals.

9. Marketing Communications

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the email. Service-related communications concerning your orders or account may still be sent where necessary.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy and to comply with applicable legal obligations.

Retention periods may vary depending on the type of information. For example, order and transaction records may be retained for tax, accounting, consumer protection, fraud prevention, and dispute-resolution purposes.

When information is no longer required, we may delete or anonymize it in accordance with applicable law.

11. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Payment transactions are processed through Shopify and the payment providers available at checkout. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

12. International Data Transfers

Your personal information may be processed or stored outside your country of residence, including in China, the United States, and other locations where our service providers operate.

Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.

13. Children's Privacy

Our website and products are intended for general adult consumers and are not directed to children under 16. We do not knowingly collect personal information from children under 16.

If you believe that a child has provided personal information to us, please contact us so that we may review and, where appropriate, delete the information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or services.

When we update this Privacy Policy, we will revise the “Last updated” date shown at the top of this page.

15. Contact Us

Data Controller / Legal Business Name:
Hubei Hanglifang Network Technology Co., Ltd.

Registered Business Address:
Room 13, 19th Floor, Commercial Building 4, Lot 2, Jindi Zicheng, No.1335 Tuanjie Avenue, Hongshan District, Wuhan City, Hubei Province, China

Email: service@livalwell.com
Telephone: +86 13697402857